I read the Essence op-ed, and it was filled with disrespect and condescension. I don't support the use of the "auntie" moniker unless I'm your actual "auntie" or you're someone like my god-daughter or god-son. This term is irritating, disrespectful, ageist, and undermines your personal accomplishments.

Furthermore, those associated with the Essence Festival should seriously reconsider their approach, as it appears they are driving away their core audience and hurting their reputation. Many marketing and PR professionals have noted that the festival is losing popularity because it appears to have disregarded the feelings and opinions of the Black women who played a significant role in its success. These women, who are often the ones with the financial resources, connections, and influence to shape or break any event, must be acknowledged and respected. Ignoring them would be detrimental to the Essence Festival.

Society, in general, exhibits ageist attitudes, as seen with the "OK Boomer" label. However, it's especially disheartening when it comes from within the Black community. In many other cultures, age is revered, and elders are regarded as teachers and mentors. Unfortunately, in some segments of the Black community, particularly among young Black individuals, our elders, especially Black women, are often subjected to mockery, ridicule, and dismissal. This behavior is prevalent in real-world situations and on social media, which is known for its hostile and disrespectful environment from the start.

When it comes to using labels like "auntie," it's essential for society, particularly within the Black community, to be more mindful of the context. It's important to exercise common sense and understand that unless a woman is genuinely your aunt, it's best to exercise caution before casually referring to her as your "auntie."